Privacy policy

Privacy Policy

Effective Date: May 19, 2025
This Privacy Policy describes how The Cupcake Lab ("we", "us", "our", or "the Site") collects, uses, discloses, and safeguards your personal information when you visit, use our services, or make a purchase from https://www.cupcakelabatl.com or otherwise interact with us.

By using our Site or Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms herein, please do not access or use the Services.

1. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, legal obligations, or for operational reasons. When we update the policy, we will revise the "Effective Date" and post the updated version on our website. You are encouraged to review this policy periodically to stay informed of how we are protecting your information.

2. What Information We Collect

We collect a variety of information to provide our Services effectively and to ensure a high-quality customer experience.

A. Information You Provide

  • Contact Details: Full name, shipping/billing address, email address, phone number

  • Account Credentials: Username, password, and answers to security questions

  • Transaction Details: Order items, payment confirmation, delivery instructions

  • Customer Support Communications: Messages, reviews, and inquiries submitted via contact forms, email, or social media

B. Information We Collect Automatically

Using cookies and tracking technologies, we may collect:

  • Device type, browser, operating system

  • IP address and geolocation data

  • Time spent on pages, clicks, and referring URLs

  • Session data and login timestamps

C. Information from Third Parties

We may also collect information from:

  • Shopify: Our ecommerce platform

  • Payment Processors: Billing data, payment confirmations

  • Marketing Tools: Email campaign interaction, site analytics, ad performance

  • Social Media Platforms: If you link your account or engage with us via third-party platforms

3. How We Use Your Personal Information

Your personal information is used for:

  • Order Fulfillment: Processing orders, payments, shipping, and returns

  • Account Management: Creating and managing your user profile

  • Customer Communication: Responding to inquiries and updates on your orders

  • Service Improvement: Analyzing trends to enhance user experience

  • Marketing: Sending promotional offers, product updates, and newsletters (opt-out available)

  • Security: Detecting and preventing fraud or misuse of the Services

  • Legal Compliance: Responding to legal inquiries and fulfilling regulatory requirements

4. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Save preferences and login sessions

  • Track performance and usage patterns

  • Enable advertising and retargeting campaigns

You may control or disable cookies through your browser settings. Disabling cookies may impact your ability to use certain site features. We recognize Global Privacy Control (GPC) signals sent by supported browsers as opt-out indicators for tracking or advertising.

5. Communication Consent

By submitting your email or phone number, you agree to receive:

  • Order confirmations and updates

  • Customer service responses

  • Promotional emails or SMS about new products, sales, or events

You can unsubscribe or opt out at any time by clicking "unsubscribe" in emails or replying STOP to SMS messages.

6. Photography & Marketing Policy

We reserve the right to photograph all baked goods and custom creations. These photos may be used in:

  • Social media posts

  • Website galleries

  • Digital and print advertising

We will never use your name, likeness, or identifying information in any promotional content without prior written consent. By placing an order, you consent to our use of product photography for marketing purposes.

7. How We Share Your Information

We share your data under specific circumstances:

  • Service Providers: Hosting, payments, fulfillment, IT services

  • Marketing Partners: Email services, ad platforms

  • Affiliates: Entities under common ownership or control

  • Legal Obligations: Law enforcement, subpoenas, litigation compliance

  • Business Transfers: In the event of a merger, acquisition, or restructuring

We do not sell sensitive personal data or use it to infer personal traits.

8. Sale and Sharing Disclosure

We may have disclosed the following categories of personal data in the past 12 months:

  • Identifiers: Name, email, phone number

  • Commercial Info: Purchases, browsing history

  • Internet Activity: Pages viewed, ads clicked

Recipients: Business and advertising partners for promotional purposes. We do not knowingly share or sell information about users under age 16.

9. Third-Party Links

Our website may contain links to third-party sites. These external sites are not governed by this Privacy Policy. We are not responsible for their practices or policies. We recommend reviewing their privacy terms before sharing personal data.

10. Children’s Privacy

Our Services are not directed to or intended for children under 13. We do not knowingly collect information from children. If you believe a child has provided personal data, please contact us so we can delete it.

11. Data Security & Retention

We implement reasonable physical, technical, and administrative safeguards to protect your data. However, no security system is infallible.

We retain your data:

  • For as long as necessary to fulfill our services

  • To comply with legal, tax, or accounting requirements

  • Until you request deletion, where applicable

12. Your Rights

You may have the following rights depending on your location:

  • Access/Know: Request what personal data we hold

  • Correct: Ask us to fix inaccurate data

  • Delete: Request data deletion

  • Portability: Ask for your data in a portable format

  • Limit/Restrict Use: Object to or limit use of your data

  • Withdraw Consent: Revoke previously given consent

  • Appeal: Challenge our decisions regarding your data

We may need to verify your identity before processing such requests. You may also authorize an agent to act on your behalf.

13. Non-Discrimination Policy

We serve all customers regardless of:

  • Race or ethnicity

  • Gender identity or sexual orientation

  • Religion, disability, or national origin

We are committed to an inclusive, respectful, and equitable customer experience.

14. International Users

Your data may be transferred outside of your country of residence. We use standard contractual clauses or other lawful mechanisms to protect your data when transferring it internationally.

15. Complaints

If you believe we have violated your privacy rights, please contact us. You may also file a complaint with your local data protection authority.

16. Contact Us

For questions or privacy-related requests:

Email: heysmartie@cupcakelabatl.com
Phone: 404-999-0768

Business Hours: Monday–Friday, 9AM–5PM EST


Thank you for trusting The Cupcake Lab!